Aligning Channel Marketing and Sales
A Practical 5-Step Approach
One thing everyone can agree on is that the “new buyer’s journey” is changing how customers buy everything from cars to firewalls. The traditional roles of sales and marketing are changing like never before. Add the complexity of selling through an indirect channel and things can start to feel pretty complicated. The good news is that there are practical approaches that help align channel marketing and sales to help smooth these seemingly troubled waters.
John Ericksen from Channel Impact joined us to discuss his five simple rules for aligning channel marketing and channel sales. In this webinar you will get not only the strategic reasoning behind Channel Impact’s game plan, but you will take away actionable, real-world steps that can dramatically improve channel performance.