Deciphering the Voice of the Partner

Break the Code to Unlocking Partner Potential

Image of businessman examining objects with magnifier.jpegIn this webinar, led by Kathy Contreras, Research Director, Channel Marketing Strategies at SiriusDecisions, we discuss why so many believe that partner experience is more important today than ever before in the universe of channel incentives.

Starting with why so many channel leaders have voice of the partner at the top of their list for success, we identify the key goals and elements of partner experience, and dig into real-world examples of what industry leaders have done to make this critical ingredient a highlight of their programs. We go over where you can find some easy wins, and perhaps more importantly, lay out a path to overcome the harder challenges you will surely face along the way to making partner experience a building block to your success.

What you'll get out of this webcast:

  • Importance: why PX is at the top of so many vendors' lists
  • Goals: define success – 3 top measurables
  • Common Elements: 7 essentials for every program
  • How to Get Started: where to prioritize your efforts – 6 core components

Walk with us through how to make the most of today’s (and tomorrow’s) incentive programs.

PRESENTERS:

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Kathy Contreras, Sr. Research Director,
Channel Marketing Strategies
SiriusDecisions

 

Steven Kellam,
President
CCI | Global Channel Management