Emerging Trends in Channel Incentive Programs

Key Take-Aways from the 2015 Channel Incentive & Management Benchmark Study


CCI’s Steven Kellam was joined by PartnerPath’s Diane Krakora to present the 2015 Channel Incentive Benchmark Study. They delved into the results of the study and its relevancy to channel vendor programs in the software, hardware, and telecommunications industries.

Questions they explore include:

  • How are cloud and virtualization affecting how software channel vendors engage with partners and fund programs?
  • How are major hardware and device manufacturers balancing the need to expand their offerings without alienating their traditional resellers and distributors?
  • How are the major wireless and cable channel vendors fairing in their quest to seize IT channel market share from the traditional titans of global technology?