The Essential Benchmarking Metrics for Successful Co-op & MDF Programs

The creation and maintenance of co-op and MDF promotional allowance programs is often seen as a cost of doing business. In this eBook we argue that these programs—when carefully designed, implemented, and annually reviewed—can be one of your most powerful tools to achieve sales goals and foster partner loyalty. For each of the co-op/MDF benchmarking metrics we address, we provide you with the key question to consider, best industry practices, industry trends, and potential legal issues. While these variables can be used to form the foundation of co-op or MDF programs, the focus of this eBook is the use of these variables as part of your company’s annual promotional allowance program review process. Only by regular, planned review can you be confident that these programs align with your company’s goals, the marketing strategies of your partners, and your ultimate end user’s buying behaviors.