Exploiting the Benefits of Lead Referral Programs

as a Profitable Marketing Tool

Channel lead referral programs are an increasingly popular resource for marketers to add new sources of revenue or to streamline sales processes with existing business partners. Effective channel lead referral programs typically generate higher close ratios at a lower cost of acquisition than other marketing programs. The explosion of cloud-based technologies has spurred recent growth in referral marketing programs as an efficient way to dramatically increase sales. This white paper is provided as a primer for organizations that are considering the addition of a channel referral program as a lead generation marketing tool. Its contents present foundational information which identifies key components and best practices of an effective lead referral program.