Incorporating Joint Marketing Planning Processes Into Your Channel Strategy
This eBook answers channel joint marketing FAQs that will help vendors introduce the joint marketing planning (JMP) process into their channel strategy. It represents best practices gleaned from leading channel marketers and is intended for an audience who don’t currently practice joint marketing planning, but may be in the process of designing such a system and related policies. It is also beneficial for marketers who may be practicing JMP, but feel the current program and processes aren’t optimized to their full potential. The insights presented here offer general business practices and processes and are not bound by any special software or systems to implement.