Improving ROI on Channel Investments

Through Joint Marketing Planning

Creating channel joint marketing plans between marketers and their channel partners provides mutual benefits, including improved alignment of sales and marketing strategies, accurate and forecastable sales targets and business outcomes, and informed investment decisions. Planning processes, however, have historically been labor intensive and cumbersome, thereby limiting their use to large partners who warrant the investment in time and money. Automating joint marketing planning streamlines the process, enabling its use for a broader partner base – resulting in greater ROI on channel spending and improved channel relationships.