Why Your Partners Must Embrace Digital Marketing
Top 10 things you can do to enable partners to use digital marketing effectively
In today’s rapid-fire market, the time has come for everyone in the channel to embrace digital marketing or suffer the consequences. It is no longer a question of whether or not to engage, but rather to what degree and how to execute.
The issues below are becoming common place and there is a great need for ways to tie all the moving parts together for success. In this webinar, guest panelist Heather K. Margolis, president and founder of Channel Maven Consulting, and CCI’s Steven Kellam delve into:
- Why there is a need for digital marketing in B2B
- What happened to the partner’s traditional sales process
- What is the new end-user buying process
- The challenges of this new process in today’s chaotic channel world
You’ll learn:
- How you can help partners adapt to the new digital reality
- Your role in partner success - what to do and not to do
- How you communicate, encourage, and reward